EMPOWERING A GLOBAL WORKFORCE

ICE AWARDS: BEST HYBRID EVENT // CONFERENCE AND EVENT AWARDS: BEST HYBRID EVENT //

ICE AWARDS: BEST HYBRID EVENT // CONFERENCE AND EVENT AWARDS: BEST HYBRID EVENT //

CHALLENGE

Harness a pivotal moment in GSK’s history; launching a new brand driven by a purpose that puts their people first.

GSK was embracing huge change at brand level, with an updated identity reflecting their new purpose: to unite science, technology, and talent to make a difference in more people’s lives.

They wanted to signify a bold step forward with an event to bring all their people, around the world, together as one.

Group of six people standing on stage during an event, with large white and orange 3D letters in the background that spell out 'CLX'.
People silhouette on stage in front of a large screen displaying an image of cells with the word 'science' written across it.

SOLUTION

We kicked off GSK’s new brand and purpose with a live, TV-style global satellite broadcast.

Filmed live in front of studio audiences in London, the US, Europe, and India, our broadcast reached 70,000 people across four time zones around the globe. As well as our main locations, we created a 3D online portal as well as ‘how to’ packs for watch parties at local sites and connected online with people at home so all employees could take ownership, contribute and step ahead together. Our inspirational films, including ‘We are GSK’, which now sits proudly on GSK’s new website, provided a strong storyline, and we managed the entire event, from canapes to cameras. What a way to bring a workforce together.

Collage of images showing a conference or seminar event, with speakers, audience, and displays featuring the slogan 'Ahead Together' and information about science, technology, and impact.
Crowd of people sitting in a conference room with a large sign that reads 'Zebulon' in orange letters behind them, including some wearing face masks and audio-visual equipment like cameras.
Woman in yellow jacket speaking into a microphone in front of an audience at a conference or seminar.
A large screen displaying diverse professionals in a conference or presentation setting, with the logo 'GSK' on the left side.

IMPACT

Best results ever for GSK’s largest, most ambitious live broadcast.

99% Agree/strongly and agree they now have a good understanding of GSK’s purpose, strategy and culture.

85% Attendees saying they felt motivated, energised & confident for the future, conveying a sense of pride and excitement about new GSK

39,400 GLOBAL AUDIENCE

434.2K Views for CEO, Emma Walmsley ‘This is our time’ clip on LinkedIn, 96% above benchmarks.