GSK has a strong and exciting pipeline of new medicines and wanted to share that momentum with people across the whole organisation. With teams spread globally, working in offices, laboratories, manufacturing sites, the field and from home, the challenge was to bring everyone closer to the breakthroughs driving GSK’s mission.

Innovation in specialty medicines and vaccines was advancing rapidly, representing huge progress for patients. However, the complexity of the science and the distance many employees felt from the R&D journey risked standing in the way of a shared understanding and sense of connection.

The opportunity was to make these innovations more accessible, to celebrate the people behind the discoveries, and to strengthen pride in the collective impact, helping every employee recognise the role they played in bringing transformational treatments closer to patients, and see themselves as true Life Changers.