We turn complexity into comms that land.
ALIGN THE LEADERS. SHAPE THE STORY. TURN CLARITY INTO ACTION.
We help leaders and teams in complex, regulated organisations agree what matters, explain it clearly and bring people with them.
From leadership alignment and change communication to campaigns, films and experiences, we help simplify the thinking and connect it with the work that makes it land - with your people and with the world outside.
The Reality
LEADERS CAN AGREE ON A STRATEGY AND STILL INTERPRET IT DIFFERENTLY.
One leader means growth. Another means integration. A third is focused on cost.
Everyone leaves the meeting believing they agree. Then teams hear different priorities, decisions get reopened and leaders spend time resolving confusion they thought they’d already settled.
Sometimes the direction is clear, but the communication loses people along the way. Complex science becomes impenetrable. A sensitive announcement raises more questions than it answers. A carefully prepared message fails to connect.
The gap is between what the organisation intends, what people understand and what happens next.
We close that gap.
We work out where the problem starts.
Through diagnosis, facilitation, and strategic advice, we challenge assumptions, uncover different interpretations, and help your leaders and teams work through those differences to set shared priorities and a clear direction their people can follow. Turning agreement into coordinated action.
Then we help bring that direction to life through leadership communication, storytelling and creative work built around the people it needs to reach.
Whether you’re managing organisational transformation, aligning internal and external stakeholders, or simplifying complex information, we help your leaders and teams get clarity on what truly matters and ensure your message lands with every audience.
before you shape the story read the room
Our founders learned communication in front of live audiences, performing together as a comedy double act.
No autocue. No second take. Immediate feedback.
Comedy teaches you to listen, recognise tension, understand status and notice when people aren’t with you - even when nobody says so.
Those instincts still shape our work. We use them to ask better questions, surface what’s being missed and create the honest conversations that help people move forward.
We combine that experience with decades of work in leadership communications, strategy, film, events and highly regulated industries.
LEADERSHIP ALIGNMENT / STRATEGY / CREATIVE / CAMPAIGNS / INTERNAL COMMS / FILM / PODCASTS / EXPERIENCES
LEADERSHIP ALIGNMENT / STRATEGY / CREATIVE / CAMPAIGNS / INTERNAL COMMS / FILM / PODCASTS / EXPERIENCES
What This Looks Like in Practice
Complex challenges. Thoughtful collaboration. Work that makes a difference.
Explore how we help organisations clarify their thinking, connect with their audiences and bring important ideas to life in the short examples below. Further info can be found on our WORK page.
GSK: Turning a product pipeline into a deeply moving story
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With five major product approvals expected, GSK was highly confident and excited about the complex pipeline updates and wanted this energy and clarity carried through to employees, helping the changes feel tangible, relevant and approachable.
We created "Life Changers" - an integrated global campaign that put employees and their families at the centre of the story, connecting every person in the organisation to the patients their work was changing.
The campaign ran across film, podcasts and digital channels. The emotional resonance was strong enough that the internal campaign crossed over to external use - because when a story is true, it works everywhere.
employees reached
increase in interaction
Average views higher than company standard
US Life Science giant: Building Awareness Across a Hard-to-Reach Innovation Ecosystem
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Well known to investors, this US Life Science brand was a hidden giant across the scientific community. They needed to reach decision-makers who weren't looking for them - across one of the most closed-off audiences in the industry.
We built a curiosity-led, multi-phase awareness programme that asked bold questions about their impact and drove audiences to purpose-built landing pages.
High-impact visuals ran across DOOH, display and web. Social films with strong narrative hooks reached decision-makers on LinkedIn.
campaign impressions
increase in brand search volume
lift in site conversions
GSK: A Global Rebrand Delivered at Scale
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Following a complex demerger, GSK needed to bring 70,000 employees across four time zones through a major brand transformation. Quickly, clearly, and without losing anyone.
As lead agency, we shaped the "Ahead Together" narrative, produced all the content and built the infrastructure to deliver it globally - including a first-of-its-kind 90-minute live satellite broadcast across five global hubs, a bespoke 3D digital platform for global participation, and local activation toolkits for regional watch parties.
"Wonderful job. We couldn't be happier with how it all went. Well done to you and the whole crew." - Chairman, GSK
employees reached; 5 of the top 20 most-viewed posts of the year
left feeling motivated, energised and confident
increase in attendance vs. previous years
BUILT TO LAND
The right solution starts with the right question: what needs to be different when this is over?
That might call for leadership or team alignment, a campaign, a film or an event or experience that brings people together.
We work out what will make the difference, then carry the thinking through to delivery.
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Leadership alignment diagnostics and discovery
Facilitated executive alignment workshops
Team alignment and collaboration
Facilitated conversations and challenge sessions
Shared narratives and priorities
90-day alignment and action plans
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Story Strategies
Insight Development
Brand Planning
Communications & Media Strategy
Content Strategy
Social Strategy
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Brand Identity & Tone of Voice
Fully Integrated Campaigns
Design & VI
Social & Influencer Campaigns
Artwork & Asset Creation
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Film Direction/Production
Photography
Concept Development & Storyboarding
Podcasts
Motion Graphics & Animation
End-to-End Production Services
In-House Edit Suite
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Creative Theme / Execution
Talent Management
Venue Logistics
AV & Production
Floorplan, Stage, Set & Breakout/Zone Design
Event Management
Event Communications (Pre, During & Post Event)
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High-impact, interactive masterclasses led by professional comedians, comedy coaches, and seasoned corporate presenters, including;
Using Humour to Lead the Room Masterclass
1:1 Speaker & Presentation Coaching
Senior Stakeholder & C-Suite Workshops
NLP Rapport Skills Training
Keynote Training
We pride ourselves on being our clients’ most valued partner and have won awards for it.
'Best Agency Collaboration’ ‘Best Hybrid Event’
A GREAT MESSAGE IS ONLY THE START. WHAT MATTERS IS MAKING IT LAND.
If you're working on a communication challenge that matters - inside your organisation, outside it, or both - let's talk.
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“I have never worked with an agency as good as Toucan and I've worked with lots of agencies!”
Head of Culture & Engagement Communications, GSK
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"Nice job LSEG/Toucan Team - I appreciate all your collective patience and care for this production. Great partnership all around."
Global Head of Internal Comms, LSEG
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“Wonderful job. We couldn’t be happier with how it all went. Well done to you and the whole crew.”
Chairman, GSK
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Your contributions will pave the way for what’s possible when it comes to engaging our people in new and different ways from today onward.
Head, Global Campaigns, Communications & Government Affairs
