GSK IMPACT AWARDS

CHALLENGE

The GSK IMPACT Awards are run in partnership with The King’s Fund. Our role was to showcase the wide variety of human impact achieved through their flagship charitable initiative.

The ask was to create and produce a series of stunning films to showcase the work of charities winning GSK's IMPACT awards, and deliver a flagship gala event to celebrate the important work they do to improve the health and wellbeing of the people they positively impact.

Three women sitting in a circle in a room with lockers, sunlight shining in the background, one woman smiling and the other two listening.

INSIGHT

Awards are so much more valuable if they create long lasting impact for the winning charities.

Small charities working at the edge of society are often underfunded, spending their time fire-fighting and working relentlessly for resource, finance and even their very existence. Because of this, they often aren’t set up for maximising the potential of winning such a prestigious award, which can lead to them missing the chance to open up new opportunities.

Two women wearing hijabs and gloves are preparing food in a commercial kitchen. One woman is slicing ingredients while the other looks on attentively.
Two women are playing a card game at a classroom table, with one woman appearing to teach or explain something to the other. A man is sitting at the same table, looking down. In the background, a girl is standing near a classroom bulletin board and a globe.

SOLUTION

A series of high quality, powerfully charged short films to lift the human spirit.

Films created in collaboration with the charities and in their own voices, crafted to make our audience understand, relate and empathise, and designed to last far longer than just one night, working as showcases at the ceremony and as a legacy tool for the charities to take away.

Three young women smiling with their hands together in a prayer gesture, standing in an indoor space with colorful background.
Two men sitting on a concrete bench in front of a colorful graffiti wall. One man has a shaved head and is wearing a brown jacket, the other has red hair and a beard, wearing a denim jacket. A guitar case is leaning against the bench.
A diverse group of women sitting and standing together, laughing and smiling in a casual setting with framed photographs on the wall behind them.

IMPACT

+40% YOY INCREASE IN VIRTUAL VIEWING

+1,200% YOY INCREASE IN PAID AD CLICKS

+165% YOY INCREASE IN MEDIA ARTICLES