TECH LEADERS SUMMIT

The situation

After a two-year gap, GSK's Tech Senior Leaders were coming together in person for the first time. Leadership needed more than a catch-up. They needed 70 international delegates - from the UK, US and Asia Pacific - to leave as a unified, action-driven team ready to place technology at the heart of GSK's most ambitious transformation yet.

The risk with events like this is familiar: two days of presentations, a nice dinner, and everyone goes home feeling vaguely inspired but largely unchanged. 

GSK wanted something different. They wanted leaders who didn't just understand the strategy but felt compelled to drive it.

A man and a woman at an exhibition, looking at an interactive display with a sign that reads 'Listen here to the impact your colleagues are making.' The display has a screen and a large photo of a person's face wearing glasses.
View through a window with an illustration of St. Paul's Cathedral and text descriptions, overlooking the London skyline with the River Thames.
People attending a conference, sitting at round tables with water glasses, listening attentively.

What we did

We designed a two-day summit around a single intent: to turn a group of senior leaders into one team.

Every session was built around that goal. Fireside interviews with senior leaders focused on future ambitions rather than past performance. Masterclasses and workshops were designed to push boundaries and force cross-team collaboration rather than reinforce existing silos. A "Swarm Leadership" exercise gave the group a visceral experience of what unified leadership actually feels like in practice.

The environment did as much work as the agenda. Two days across Tate Modern and Tower Bridge - spaces that signal ambition and perspective rather than corporate convention. The Tate inspired innovative thinking. Fine dining at Tower Bridge on the first evening gave delegates the space to reflect, connect and begin to see each other differently.

Every element - from the sessions to the surroundings to the moments in between - was designed with the brief in mind. Not as decoration, but as communication.

A conference room filled with people seated at tables, watching a presentation on a large screen. The room has modern architecture with large windows, and there are multiple screens displaying the same presentation. A tall orange pillar with the text 'Powering ahead together' is visible.
People standing on a glass and mirrored walkway inside a modern building with illuminated geometric metal framework.

The result

70 international delegates left feeling recognised, motivated and connected - with a clear understanding of their role in driving GSK's digital ambitions.

“I think I speak for everybody when I say we were blown away with just how mindful you were of the brief. You've come back with something that definitely resonates with us. The kind of attention to detail that you guys have given to this hasn't gone unnoticed. You've done a phenomenal job - particularly around the storytelling elements and how that works.”

Head of Internal Communications, Digital & Tech, GSK

A woman giving a presentation on stage, flanked by cameras and an audience, with a large screen behind her displaying text.
People wearing headphones dancing and enjoying music at an indoor event with a GSK banner.
BACK
BACK
NEXT
NEXT