The hardest messages to get right are the ones everyone is watching.
We help communications leaders in regulated industries turn complex, high-stakes messages into communication that lands - with your people, and with the world outside.
The Reality
In regulated industries, a message that doesn't land isn't just a missed opportunity. It creates confusion inside your organisation, inconsistency outside it, and consequences you spend months managing.
The problem is rarely the message itself. It's the gap between what leadership intends, what employees hear, and what the outside world understands.
What We Do
We close that gap.
Whether you're navigating a major transformation, communicating a complex product story, or aligning what your people hear with what your market hears - we help you build communication that works across every audience it needs to reach.
Internal Communications
• Change and transformation communications
• Employee engagement campaigns
• Leadership and executive communication
• Internal communications strategy
External Communications
• Scientific and technical storytelling
• Stakeholder communication
• Campaigns for complex, regulated audiences
• Film, content and experiences
And when the two need to move together - which in regulated industries they often do - we work across both.
CREATIVE / STRATEGY / CAMPAIGNS / INTERNAL COMMS / FILM / PODCASTS / EXPERIENCES
CREATIVE / STRATEGY / CAMPAIGNS / INTERNAL COMMS / FILM / PODCASTS / EXPERIENCES
What This Looks Like in Practice
GSK: Turning Science Into Stories People Care About
With five major product approvals expected, GSK was highly confident and excited about the complex pipeline updates and wanted this energy and clarity carried through to employees, helping the changes feel tangible, relevant and approachable.
We created "Life Changers" - an integrated global campaign that put employees and their families at the centre of the story, connecting every person in the organisation to the patients their work was changing.
The campaign ran across film, podcasts and digital channels. The emotional resonance was strong enough that the internal campaign crossed over to external use - because when a story is true, it works everywhere.
• 50,000 employees reached
• 5 of the top 20 most-viewed posts of the year
• +115% increase in interaction
• Average views 94% higher than company standard
US Life Science giant: Building Awareness Across a Hard-to-Reach Innovation Ecosystem
Well known to investors, this US Life Science brand was a hidden giant across the scientific community. They needed to reach decision-makers who weren't looking for them - across one of the most closed-off audiences in the industry.
We built a curiosity-led, multi-phase awareness programme that asked bold questions about their impact and drove audiences to purpose-built landing pages.
High-impact visuals ran across DOOH, display and web. Social films with strong narrative hooks reached decision-makers on LinkedIn.
• 30 million+ campaign impressions
• 3,152% increase in brand search volume
• 209% lift in site conversions
GSK: A Global Rebrand Delivered at Scale
Following a complex demerger, GSK needed to bring 70,000 employees across four time zones through a major brand transformation. Quickly, clearly, and without losing anyone.
As lead agency, we shaped the "Ahead Together" narrative, produced all the content and built the infrastructure to deliver it globally - including a first-of-its-kind 90-minute live satellite broadcast across five global hubs, a bespoke 3D digital platform for global participation, and local activation toolkits for regional watch parties.
• 99% agreed they now understand GSK's purpose, strategy and culture
• 85% left feeling motivated, energised and confident
• 163% increase in attendance vs. previous years
"Wonderful job. We couldn't be happier with how it all went. Well done to you and the whole crew."
- Chairman, GSK
Getting the message out is easy. Getting it to land isn't.
If you're working on a communication challenge that matters - inside your organisation, outside it, or both - let's talk.
We pride ourselves on being our clients’ most valued partner and have won awards for it.
'Best Agency Collaboration’ ‘Best Hybrid Event’
WE ARE TOUCAN
At We Are Toucan, we believe in the power of a great story. It’s how we connect with one another and how brands connect with their audiences. We specialise in creating stories that not only grab attention but leave a lasting impression – whether that’s engaging your teams or reaching your customers.
We have particular expertise in internal communications for highly regulated industries, where clarity matters. Our team is adept at translating complex, technical or regulatory messaging into clear, engaging content that people understand and act on.
With a proven track record of award-winning strategic campaigns, films, podcasts and events, we’ve partnered with global brands to deliver creative content that truly stands out. Our team brings a mix of experience from media, comedy and production, ensuring every piece of work is not only compelling and memorable but strategically sound.
We’re about more than creativity – we’re about delivering work that connects with people and drives real impact.
Our Services
Full-service, end-to-end —what does that actually mean for you?
Here’s a quick look at the services our clients rely on us to deliver to help tackle challenges, craft solutions, and share their stories. Curious about what we can do for you?
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Story Strategies
Insight Development
Brand Planning
Communications & Media Strategy
Content Strategy
Social Strategy
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Brand Identity & Tone of Voice
Fully Integrated Campaigns
Design & VI
Social & Influencer Campaigns
Artwork & Asset Creation
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Film Direction/Production
Photography
Concept Development & Storyboarding
Podcasts
Motion Graphics & Animation
End-to-End Production Services
In-House Edit Suite
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Creative Theme / Execution
Talent Management
Venue Logistics
AV & Production
Floorplan, Stage, Set & Breakout/Zone Design
Event Management
Event Communications (Pre, During & Post Event)
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High-impact, interactive masterclasses led by professional comedians, comedy coaches, and seasoned corporate presenters, including;
Using Humour to Lead the Room Masterclass
1:1 Speaker & Presentation Coaching
Senior Stakeholder & C-Suite Workshops
NLP Rapport Skills Training
Keynote Training
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“I have never worked with an agency as good as Toucan and I've worked with lots of agencies!” .
Head of Culture & Engagement Communications, GSK
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"Nice job LSEG/Toucan Team - I appreciate all your collective patience and care for this production. Great partnership all around."
Global Head of Internal Comms, LSEG
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“Wonderful job. We couldn’t be happier with how it all went. Well done to you and the whole crew.”
Chairman, GSK
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Your contributions will pave the way for what’s possible when it comes to engaging our people in new and different ways from today onward.
Head, Global Campaigns, Communications & Government Affairs
