GIVING DANCERS A STAGE

CHALLENGE

Red Bull sought a creative and engaging event to crown the UK Dance Your Style Champion. They aimed to break away from the traditional London-centric format and create a memorable experience that would resonate with their target audience of 18-24-year-olds.

Large electronic billboard advertising the Red Bull Dance Your Style UK national final in Manchester on July 27, 2024, showing two dancers performing with a crowd watching and vibrant red and blue background.

SOLUTION

We developed a comprehensive strategy to deliver a high-energy event that would capture the essence of Red Bull Dance Your Style. Key elements of the solution included:

  • Venue Selection: The agency chose Freight Island in Manchester, a historic industrial warehouse unit converted into a cultural hub, to provide a distinctive and engaging backdrop.  

  • Event Format: Toucan designed a dynamic event format that showcased the dancers' skills and allowed the audience to actively participate through voting.

  • Production: The agency managed all aspects of the event production, including stage design, lighting, sound, and logistics.

Marketing and Partnerships: Toucan collaborated with the venue to promote the event and negotiate marketing inclusions, ensuring maximum visibility and reach.

A group of people, including a smiling man with dreadlocks holding a trophy, celebrating at an event with colorful lighting and a camera capturing the moment.

INSIGHT

Toucan Agency recognised the opportunity to not only produce a successful event but also to elevate the brand's image and reach a wider audience. By selecting a unique venue in Manchester and incorporating innovative elements, Toucan could create a truly unforgettable experience.

Neon sign of Red Bull logo featuring two red bulls charging towards each other, with the words "Red Bull" below in red text, set against a dark background with blue lighting.
A woman with curly hair dancing joyfully in a colorful setting, surrounded by a diverse group of people watching her.
A diverse crowd of people at a lively event, many smiling, some taking photos or videos with their phones, under dim red lighting.
A large indoor concert or event with a stage, colorful lights, and a crowd of people watching a performance or competition.
A diverse group of people in a lively crowd at the UK National Final event, some singing, cheering, and taking photos with their phones.