CELEBRATING INNOVATION IN MEDICINE

CHALLENGE

Create and deliver an annual global awards ceremony to celebrate innovation in transformational medicine and vaccines.

Our task was to create an award ceremony that would shift the dial on GSK’s flagship global innovation awards event, the Transformational Medicine and Vaccine Awards (TMVAs) to embody the innovative and transformational approach they wanted to celebrate.

Two men give a presentation on a stage with a large screen displaying a DNA helix illustration. The stage has a backdrop with 'GSK' and 'ESMO 23.'

SOLUTION

The TMVA story embeds innovation from the inside out.

As GSK’s outstanding scientists drive innovation in medicines and vaccines, their annual awards ceremony evolves alongside them. We created a new format, new structure and strong story thread to transform & innovate the event itself.

Orange colored booklets or pamphlets titled 'GSK Transforamtion Medicines and Vaccines Award 2023' lined up on a shelf.
A large audience sitting in rows of chairs inside a modern, multi-story building with a Christmas tree decorated with red ribbons and ornaments in the background, during what appears to be a conference or presentation.
A woman in a leather jacket and striped skirt is handing out awards or trophies to a line of people at a ceremony inside a conference room.

IMPACT

26,000 VIRTUAL HEARTS & CLAPS

15,000 Attendees

300+ INNOVATION WINNERS

"I want to share a HUGE THANK YOU for all of your efforts to make today’s TMVA event spectacular. From the planning and prep, to the video shoots, to the platform build, to the gift boxes, to the awards show, there was not a detail missed, not a thing left undone. Your dedication to each other, to R&D and to making this event truly wonderful was evident every step of the way.

We recognized R&D stars today, but I want you to know that in a sky full of stars, I saw you. Thank you for being a truly stellar team, I am very lucky to work alongside all of you.”

R&D, Culture & Engagement, Communications & Government Affairs

Two women smiling while holding orange award trophies, posing behind a large photo frame at an event.
Audience members at a conference raising their hands in response to a speaker or question. Attendees are seated in auditorium-style chairs with a large screen and camera equipment visible in the background.